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This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband‘s time than it should.

But you will know why, won‘t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be. All you have to do is look at the account executive sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say ”Yes! Yes! Yes!“ And anything you want, body copy, dinners, women, will be yours. Couldn’t be fairer than that, could we?

100 Comments

  1. Woah! I’m really loving the template/theme of this website. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between user friendliness and visual appearance. I must say you’ve done a awesome job with this. In addition, the blog loads super quick for me on Opera. Exceptional Blog!

  2. I don’t know if it’s just me or if perhaps everyone else experiencing issues with your site. It appears as though some of the text on your content are running off the screen. Can someone else please comment and let me know if this is happening to them as well? This may be a problem with my browser because I’ve had this happen before. Many thanks

  3. Do you have a spam issue on this blog; I also am a blogger, and I was curious about your situation; we have developed some nice procedures and we are looking to trade methods with others, please shoot me an e-mail if interested.

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  5. Have you ever thought about publishing an ebook or guest authoring on other websites? I have a blog centered on the same ideas you discuss and would love to have you share some stories/information. I know my subscribers would enjoy your work. If you’re even remotely interested, feel free to send me an email.

  6. My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am anxious about switching to another platform. I have heard fantastic things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be greatly appreciated!

  7. Howdy just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

  8. Hi there! I know this is kind of off-topic however I needed to ask. Does operating a well-established website like yours take a lot of work? I’m completely new to running a blog however I do write in my diary every day. I’d like to start a blog so I can share my personal experience and thoughts online. Please let me know if you have any kind of ideas or tips for new aspiring blog owners. Appreciate it!

  9. Hiya! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My website looks weird when viewing from my iphone4. I’m trying to find a theme or plugin that might be able to correct this problem. If you have any suggestions, please share. Thank you!

  10. Hi there would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a fair price? Cheers, I appreciate it!

  11. Incredible! This blog looks just like my old one! It’s on a completely different topic but it has pretty much the same layout and design. Great choice of colors!

  12. Excellent website you have here but I was curious about if you knew of any community forums that cover the same topics talked about in this article? I’d really like to be a part of community where I can get advice from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Thanks!

  13. Right now it looks like BlogEngine is the top blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?

  14. First off I want to say superb blog! I had a quick question that I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your thoughts before writing. I’ve had trouble clearing my thoughts in getting my thoughts out. I do take pleasure in writing but it just seems like the first 10 to 15 minutes tend to be lost simply just trying to figure out how to begin. Any suggestions or hints? Kudos!

  15. I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later. All the best

  16. Hey! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no backup. Do you have any methods to protect against hackers?

  17. Hey there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding knowledge to make your own blog? Any help would be greatly appreciated!

  18. My partner and I stumbled over here from a different web page and thought I may as well check things out. I like what I see so now i’m following you. Look forward to going over your web page again.

  19. I am curious to find out what blog platform you are working with? I’m experiencing some minor security issues with my latest website and I would like to find something more safe. Do you have any recommendations?

  20. This design is wicked! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it. Too cool!

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  22. My partner and I absolutely love your blog and find most of your post’s to be what precisely I’m looking for. Does one offer guest writers to write content available for you? I wouldn’t mind publishing a post or elaborating on a few of the subjects you write regarding here. Again, awesome web site!

  23. Hi there just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Safari. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the problem resolved soon. Cheers

  24. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like to find out where u got this from. appreciate it

  25. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove people from that service? Many thanks!

  26. My spouse and I absolutely love your blog and find many of your post’s to be exactly what I’m looking for. Do you offer guest writers to write content to suit your needs? I wouldn’t mind composing a post or elaborating on a number of the subjects you write with regards to here. Again, awesome website!

  27. This design is incredible! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  28. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  29. Hi! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  30. Do you have a spam problem on this site; I also am a blogger, and I was curious about your situation; we have created some nice procedures and we are looking to exchange techniques with others, why not shoot me an e-mail if interested.

  31. Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any tips and hints for beginner blog writers? I’d really appreciate it.

  32. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to find out where u got this from. kudos

  33. Hey! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no back up. Do you have any solutions to stop hackers?

  34. Admiring the hard work you put into your blog and in depth information you provide. It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed material. Fantastic read! I’ve saved your site and I’m including your RSS feeds to my Google account.

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  36. Hey! This is kind of off topic but I need some guidance from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to start. Do you have any ideas or suggestions? Cheers

  37. Please let me know if you’re looking for a article author for your site. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Kudos!

  38. Hi would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good internet hosting provider at a honest price? Thanks, I appreciate it!

  39. Howdy! This post couldn’t be written any better! Reading this post reminds me of my good old room mate! He always kept chatting about this. I will forward this write-up to him. Fairly certain he will have a good read. Thank you for sharing!

  40. Hey! Do you use Twitter? I’d like to follow you if that would be okay. I’m definitely enjoying your blog and look forward to new posts.

  41. Hey there! I could have sworn I’ve been to this site before but after reading through some of the post I realized it’s new to me. Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking back frequently!

  42. Hey there! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  43. Howdy! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a extraordinary job!

  44. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  45. Hi there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any html coding knowledge to make your own blog? Any help would be really appreciated!

  46. Have you ever considered publishing an e-book or guest authoring on other sites? I have a blog based upon on the same information you discuss and would love to have you share some stories/information. I know my visitors would appreciate your work. If you’re even remotely interested, feel free to send me an e-mail.

  47. Hello! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a outstanding job!

  48. Hello would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot quicker then most. Can you recommend a good hosting provider at a honest price? Thank you, I appreciate it!

  49. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  50. My partner and I absolutely love your blog and find many of your post’s to be precisely what I’m looking for. Would you offer guest writers to write content in your case? I wouldn’t mind publishing a post or elaborating on some of the subjects you write related to here. Again, awesome web log!

  51. Hi there just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the problem resolved soon. Cheers

  52. Currently it appears like Movable Type is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?

  53. Hi! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no backup. Do you have any methods to prevent hackers?

  54. Hi would you mind sharing which blog platform you’re working with? I’m planning to start my own blog in the near future but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for getting off-topic but I had to ask!

  55. Hey! I’m at work browsing your blog from my new apple iphone! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the superb work!

  56. Greetings from Ohio! I’m bored at work so I decided to browse your website on my iphone during lunch break. I enjoy the knowledge you provide here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyways, wonderful blog!

  57. I don’t know if it’s just me or if everybody else experiencing issues with your website. It seems like some of the written text on your content are running off the screen. Can someone else please comment and let me know if this is happening to them too? This could be a problem with my browser because I’ve had this happen previously. Thanks

  58. Hey, I think your site might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, very good blog!

  59. Appreciating the persistence you put into your site and in depth information you offer. It’s great to come across a blog every once in a while that isn’t the same old rehashed material. Great read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  60. I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% certain. Any tips or advice would be greatly appreciated. Cheers

  61. First off I would like to say superb blog! I had a quick question which I’d like to ask if you do not mind. I was curious to know how you center yourself and clear your thoughts prior to writing. I’ve had a difficult time clearing my thoughts in getting my ideas out. I truly do enjoy writing but it just seems like the first 10 to 15 minutes are usually lost just trying to figure out how to begin. Any recommendations or tips? Appreciate it!

  62. Hi there! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  63. Cool blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your design. Appreciate it

  64. I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!

  65. Hey! I could have sworn I’ve been to this site before but after reading through some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be bookmarking and checking back often!

  66. Heya! I realize this is somewhat off-topic however I had to ask. Does running a well-established website like yours take a massive amount work? I’m brand new to blogging however I do write in my diary every day. I’d like to start a blog so I can share my experience and views online. Please let me know if you have any kind of suggestions or tips for brand new aspiring blog owners. Appreciate it!

  67. Do you have a spam issue on this blog; I also am a blogger, and I was wanting to know your situation; we have developed some nice procedures and we are looking to trade strategies with others, please shoot me an email if interested.

  68. Hey! Someone in my Facebook group shared this site with us so I came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Exceptional blog and brilliant design.

  69. Wonderful website you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics talked about in this article? I’d really like to be a part of community where I can get responses from other experienced people that share the same interest. If you have any suggestions, please let me know. Bless you!

  70. My partner and I stumbled over here from a different page and thought I should check things out. I like what I see so now i am following you. Look forward to looking at your web page yet again.

  71. Hello! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my iphone. I’m trying to find a template or plugin that might be able to resolve this problem. If you have any suggestions, please share. Cheers!

  72. Hi there! This post could not be written any better! Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this post to him. Fairly certain he will have a good read. Thanks for sharing!

  73. Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything. Do you have any suggestions for novice blog writers? I’d definitely appreciate it.

  74. Hey there, I think your site might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!

  75. Hi there fantastic blog! Does running a blog similar to this take a lot of work? I have no expertise in computer programming but I had been hoping to start my own blog in the near future. Anyway, if you have any ideas or tips for new blog owners please share. I understand this is off subject however I just had to ask. Many thanks!

  76. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your website? My blog is in the exact same niche as yours and my users would genuinely benefit from some of the information you present here. Please let me know if this alright with you. Thanks!

  77. My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am concerned about switching to another platform. I have heard great things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any help would be greatly appreciated!

  78. Hey there terrific website! Does running a blog like this require a great deal of work? I’ve no understanding of coding but I had been hoping to start my own blog soon. Anyhow, if you have any suggestions or tips for new blog owners please share. I understand this is off subject nevertheless I just wanted to ask. Thank you!

  79. Hello! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My website addresses a lot of the same subjects as yours and I think we could greatly benefit from each other. If you might be interested feel free to shoot me an e-mail. I look forward to hearing from you! Superb blog by the way!

  80. Hey there! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My weblog looks weird when viewing from my iphone4. I’m trying to find a theme or plugin that might be able to resolve this issue. If you have any recommendations, please share. Thank you!

  81. Wonderful blog you have here but I was curious if you knew of any user discussion forums that cover the same topics discussed here? I’d really love to be a part of online community where I can get opinions from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Many thanks!

  82. Hey there would you mind letting me know which webhost you’re using? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a fair price? Thank you, I appreciate it!

  83. Hi there would you mind letting me know which web host you’re utilizing? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a honest price? Kudos, I appreciate it!

  84. Greetings! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa? My website discusses a lot of the same subjects as yours and I think we could greatly benefit from each other. If you’re interested feel free to shoot me an e-mail. I look forward to hearing from you! Great blog by the way!

  85. Have you ever considered creating an e-book or guest authoring on other websites? I have a blog based upon on the same ideas you discuss and would love to have you share some stories/information. I know my readers would enjoy your work. If you are even remotely interested, feel free to send me an e-mail.

  86. Hey there! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Kudos!

  87. Hi there! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my iphone4. I’m trying to find a template or plugin that might be able to fix this problem. If you have any recommendations, please share. Cheers!

  88. Good day! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a marvellous job!

  89. Do you have a spam problem on this website; I also am a blogger, and I was curious about your situation; many of us have developed some nice methods and we are looking to swap techniques with others, why not shoot me an e-mail if interested.

  90. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your blog? My blog is in the very same niche as yours and my users would definitely benefit from some of the information you present here. Please let me know if this okay with you. Many thanks!

  91. Exceptional post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit more. Appreciate it!

  92. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to know where u got this from. kudos

  93. I don’t know whether it’s just me or if perhaps everybody else experiencing issues with your site. It appears as though some of the text within your content are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This may be a issue with my browser because I’ve had this happen previously. Thanks

  94. Hello there! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  95. My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am anxious about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be really appreciated!

  96. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your blog? My blog site is in the exact same niche as yours and my visitors would truly benefit from some of the information you present here. Please let me know if this ok with you. Thanks!

  97. Wonderful blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it

  98. Hello! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My site discusses a lot of the same topics as yours and I feel we could greatly benefit from each other. If you are interested feel free to shoot me an e-mail. I look forward to hearing from you! Great blog by the way!

  99. Hello there! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My blog covers a lot of the same subjects as yours and I think we could greatly benefit from each other. If you are interested feel free to shoot me an email. I look forward to hearing from you! Excellent blog by the way!

  100. I’m curious to find out what blog platform you’re using? I’m experiencing some minor security problems with my latest website and I would like to find something more secure. Do you have any solutions?

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